To celebrate our 30th Birthday, Japanese Weekend is announcing an Online Everything Sale. 20% off all products on the website through August 24, 2011. All Maternity Clothing, Nursing Tops and Everything Else on sale. The 20% off discount will be taken at checkout, while supplies last.

Japanese Weekend Maternity is at the forefront of the maternity clothing revolution. The company has patented several designs that are innovative and fashionable, which include the Ok? Support Waistband, the hug? Line, convertible? Line, and the one-of-a kind MamaCoat?.

About Japanese Weekend

Since 1982, Japanese Weekend Maternity has been at the forefront of the maternity clothing revolution. Japanese Weekend Maternity designs have changed the way mothers-to-be look at maternity wear. Japanese Weekend Maternity offers contemporary, functional and comfortable clothing, made with quality fabrics and solid construction.

Making the world a happier place, One New Mom at a Time.

Japanese Weekend offers designer Maternity Dresses made in San Francisco with California fabrics. With a variety of Maternity Dresses, Japanese Weekend has been featured in magazines including FitPregnancy & American Baby. Here are four summer maternity dresses that are stylish and functional.

1 d&a™ Split Front Top

Make a statement this summer, with this flowy & breathable challis weave top! Featuring a fantastic rose floral print, this charming top is just the thing to welcome in the sunny days. A unique take on our nursing feature, Japanese Weekend has designed this top with nursing access through a single vertical slit below the bust and hidden by a modesty panel. Simply lift up top layer and nurse through a slit located on the bottom layer, plus shoulder ties can be undone and adjusted to fit for your comfort.

2 Alice Tunic

You’ll become the center of attention with this bold, fun and flirty maternity tunic! The Alice Tunic features a beautiful hydrangea pattern made up of different shades of lilac, turqouise, lime green and grey that bloom across a black background. The Alice Tunic looks stunning with a chunky black bracelet and big black sunglasses, paired with a jean jacket & any of our black leggings! For a variety of different looks, try adding sandals, flats or even wedges!

3 d&a™ Secret Dress

A definite spring & summer must-have!!! There are no secrets when it comes to the versatility of this Japanese Weekend dress! It has all you need (especially our discrete nursing function) for all of those upcoming events- from your baby shower, to that family dinner that is right around the corner. Love this impressionist rose print that is beautifully accented with colors of pink, orange, lime green, turquoise, purple, and outlined with bold black brushstrokes. d&a™ Secret Dress features knee length, cowl neckline, tie behind neck for adjustability, under empire seaming, and discrete nursing function. To nurse, simply pull down the neckline of the dress and pull up a built-in shelf panel that covers your bust.

4 Dash Dot Dash Maternity Dress

Boldly printed and classically styled, you will just adore this gorgeous Japanese Weekend dress! With a crossed front and sash, this look is modern, hip and smart- plus the tabbed sleeve lends a little more detail to a dress that is already pretty perfect in our book! Wear out the Dash Dot Dash Maternity Dress with your special someone or doll yourself up for that upcoming baby shower. In any case, this dress is a must have!

Choose from more styles of gorgeous Maternity Dresses and Nursing Tops for the Summer season.

Check out this beautiful video of our Fall 2011 model Greta performing a “duet” while wearing a Japanese Weekend nursing nightie.

As a current retail sales associate of Japanese Weekend and goddaughter of JW owner and designer Barbie White, I have grown up around this company from the very beginning. From attending the opening of the San Francisco store at the age of four, to working in the online department all throughout high school, and finally working in the SF store as a recent college grad, I have had the privilege to be a part of this company’s long history and have seen it evolve into the great company that it is today.

I consider myself a witness in seeing just how Japanese Weekend truly takes pride in its well thought out designs, excellent quality and locally made clothing. Interacting one-on-one with our customers, I have seen the many maternity and nursing needs of moms and moms-to-be. Japanese Weekend provides our customers with comfortable clothing that not only fits well, but also is designed to last throughout the entire pregnancy. Our “during and after” nursing tops and dresses are great for wearing even after your baby is born.

A lot of our clothing doesn’t even look maternity and even I, never having been pregnant, own quite a few of these items! We know you are looking for comfort in your clothing and that you want to feel that comfort, both at home and at work. We have everything you need- from our maternity jeans and maternity leggings that can be worn on those casual stay-at-home kinds of days, to our work appropriate pants and skirts. You can guarantee that you will find many items here that will suit your immediate and long-term needs throughout and after your pregnancy.

Are you all done with your holiday shopping? Since I am a horrible procrastinator, I haven’t even started. There is one thing that saves me….holiday gift guides! I love lists…to do, grocery, chores, work tasks, really any kind of list works. There is something that just satisfies me when I get to cross something off the list. And this brings me back to holiday gift guides.

Oh holiday gift guides, I love you. With just a simple click I can find the perfect gift for anyone. No searching page after page on websites. No guessing on whether my friend is going to like the gift or not. Everything has already been done for me. There are some really cool gift guides out there.

For the pregnant mom in your life you can check out our gift guide at Japanese Weekend. Japanese Weekend maternity picked out the best clothing choices for every kind of preggo. Best part is, even if you are a little nervous about picking something out, they do have gift certificates.

Another amazing site that always has a gift guide up for every day shopping is etsy. If you haven’t heard about etsy, go visit their site. They have really cute, handmade items. Most of the items are one of a kind pieces so it will make the gift recipient feel way special. And of course, you are supporting local artisans at the same time so bonus for you!

Did you ever wonder what it would be like to be a model? Here at Japanese Weekend we have been giving real moms-to-be the chance to find out. For the last few seasons we’ve been featuring real mom models on our website. Who better to showcase our styles than the gorgeous real pregnant women who wear them? Our designers and store staff are always on the look-out for fresh faces on the streets, in the grocery store, at our San Francisco store, on the bus, in the mall, everywhere! After the shoot we ask each model mom some questions about the experience…here’s what they said about stepping into the world of modeling…

How was your experience at the JW photo shoot?
Really fun and intense! It was great to experience trying on so much clothing and seeing it on the other models too. Everyone was really friendly and relaxed, and I loved being able to see the pictures as we took them. The whole experience made me feel so beautiful.

What was your favorite Fall Collection piece?
I got to wear both of the bamboo dresses and the feel of that fabric was amazing! It hugged my body perfectly and was so incredibly soft. I’m also definitely going to be getting a pair of the corduroy bootcut pants. They were so soft and fit me like a glove!

What did you like best about JW fashions?
I was impressed that during the photo session the designers paid close attention to what the clothing was doing on my body, taking into consideration the adjustments that would be necessary to make the JW product better for real pregnant women. I’m also now a big fan of JW’s denim. Every pair of jeans I tried on was so comfortable and moved with me really well.

I love this dress! I wear it all the time for the comfort, the simplicity, and because it can even be a little sexy. I wear it with my sneakers, pumps, boots, any kind of footwear, and it
still looks fashionable. It’s very easy to dress it up for work just by adding a blazer. It’s my definite go-to item when I can’t figure out what to wear. It’s very figure flattering, and I love that when I inform customers that its maternity wear, they always do a double take and are excited to see how our clothes can transition post maternity.

This chiffon top is perfect for summer. The lightweight fabric and bold print elongate and slim the body beautifully while creating a statement both classy and flirty. Pair it with our skinny jeans and boots for a night out with the girls!

The bedford twill skirt has a very nice comfortable fit and is very cute. This maternity skirt goes well with any color and is a great item for Spring and Summer. This skirt is a great look for any day.

My favorite item has always been the Ok™ Boot cut bengaline pants in black. I wear these pants to work all the time because they give me a professional look. They are so comfortable and can be worn casually or more formaly.These pants can also be dressed down with casual tops so you can wear them out shopping or running errands!

For pregnant women, these pants have the most comfortable under- the- belly band because it’s not too thick or thin, and rests nicely on your abdominal area. This allows for comfort and a great style from the beginning of your pregnancy to your ninth month!